Equipment vendors typically start with in-house or captive financing. When that path does not work, vendor financing referral programs provide an alternative. The vendor with a signed referral agreement submits the deal to the financing partner. The partner evaluates the opportunity and, if appropriate, matches it to a lender in their network. The vendor does not broker the loan—they introduce the opportunity and may receive revenue share when the deal closes.
Deals are reviewed based on multiple factors: credit profile, revenue, time in business, collateral, industry, and structure. Opportunities may qualify depending on how these factors align with lender appetites. Financing options vary by lender; what one source declines, another may consider. See can vendors get paid for referring financing for details on compensation.