Alternative lenders evaluate deals holistically. Credit is one factor; revenue, time in business, collateral, industry, and cash flow also matter. A broker or vendor with a signed referral agreement submits the deal. The financing partner evaluates and may match it to lenders with programs that consider lower credit when other factors are strong.
Deals are reviewed based on multiple criteria. What one lender declines, another may consider. Send declined business loans for evaluation—the referral partner introduces the opportunity; the financing partner determines fit. Compensation is revenue share when a deal closes, not on introduction alone.